Title IX

Coca Cola

Interactive Design
Digital Customer Experience
Print Design

Coke wanted to develop a Title IX activation increasing attendance at 2023 Women’s Athletic Events. This included a digital experience for checking in at games along with key visuals for schools and universities to use for awareness, attendance and action. This aimed to build a consistent touchpoint with consumers and encourage loyalty within the +One platform along with strengthening relationships with consumers and college & university associates.

Title IX is the most commonly used name for the federal civil rights law in the United States that was enacted as part of the Education Amendments of 1972. It prohibits sex-based discrimination in any school or any other education program that receives funding from the federal government.