How-To Minis

Ford

Art Direction

Hyper–quick how-to videos for car maintenance tips and tricks. They positioned Ford as experts who don’t just care about selling new cars, but also take great interest in upkeep and making their customers' lives easier. Each quarter we released a set of How-To’s in a given theme pertaining to popular car related searches per season. We optimized the content and targeted the videos based on what might be most useful to specific audiences.