Smartwater Alkaline

Coca Cola COMPANY

Interactive Design
Art Direction
Animation

The Smartwater Alkaline launch needed a website to help support the campaign, educate consumers and highlight features of the new pH levels.

Going beyond static

A key feature of the experience was a fluid, high-impact animation that transitioned the Smartwater bottle from hand to screen, creating a seamless bridge between campaign visuals and deeper product insights. The site highlighted the elevated pH levels and unique features of Smartwater Alkaline, ensuring consumers could easily understand what set it apart.